Social media search engine optimization (SEO) can mean a few different things. Social media SEO can be leveraged as a traffic source in getting attention back to your site. Likewise, social media pages themselves can be optimized according to some of the same SEO standards that apply on your self-hosted website. In this article, you will see a bit from both angles and learn how you can apply them to your own SEO strategy. In this article, you’ll learn about:

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There are a few different types of “content gaps” that most people mean when they use the term. Content gap analysis sometimes means comparing your content alongside your competitors and seeing how you rank against how they rank. But there is a different approach to content gap analysis that takes a comprehensive glance at what you have to offer. The other type of content gap analysis involves filling gaps in your content that potential customers may be falling through. In this article, we’ll be focusing on the latter type.

Mobile SEO is the practice of enhancing your website for mobile devices. From user experience to overall look, it places a priority on ensuring your website shines across all mobile devices.

In a world where nearly everyone has a smartphone in their pocket, it’s also becoming more important every day.